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What You Need To Know About

GENERATING LEADS




"What You Need To Know About GENERATING LEADS & Positioning Yourself As The EXPERT With Your Own Book."


You know, it's no secret that expert recognition provides a strong advantage for getting the upper hand on the competition.
This is especially true for business owners in competitive fields like real estate, health and wellness, home services, legal, financial or really just about any other competitive consulting or professional services field.


Like many successful business owners, you've probably spent a lot of time and marketing dollars on SEO, pay per click, Facebook ads, et cetera. While these are effective strategies for generating traffic, they're really just part of the marketing equation because they're only focused on getting prospects to find you. And one thing that I know with traditional online marketing is wherever they find you, they will find your competition. And what so many business owners and even marketing consultants, neglect is the other equally important part of the equation.

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Well, one of the biggest myths is that an expert is someone who knows everything there is to know about their field or their industry. And the fact is that such a person just doesn't exist. The good news is that being seen as an expert isn't about trying to convince people that you're the best in the world or know everything about what you do. . It's really the simple. If you can genuinely help your customers and you are willing to share your knowledge then to your customers, you are an expert at what the ask the expert lead magnet system does is it completely removes the need for you to try and convince anyone that you are the expert. This formula is designed to allow you to be an educator and an advocate for the success of your prospects. And when you're seen as an educator and advocate for the success of your prospects, you never have to call yourself the expert again because you've made it easy for others to call you the expert. So I want you to take a second and think about something. If I was to ask you, are you an expert? Well, a lot of people are uncomfortable, would be uncomfortable saying, yes, I'm an expert, right? Even if you do think you know quite a bit, it's just something that most people aren't comfortable. Um, acknowledging. But how would you feel if I was to ask you, are you an educator and an advocate for the success of your customers? How many of you would raise your hands and just confidently and proudly say, yes, absolutely. I'm an educator and an advocate for the success of my customers. So if that's you, then I would certainly consider you qualified to be the author of an Asti expert lead magnet book. So how do I decide what my book should be about? Well, your book topic should focus on a specific type of customer that you help and how you help them. One of the biggest mistakes people make when they try to write an expert positioning business book is a, they make the content focused on themselves almost to the point that it reads more like a resume because they're trying so hard to convince the reader that they are the expert. Instead, the asked the expert lead magnet book allows you to be the educator and advocate for the success of the reader by focusing on the problem that you help them solve and uh, or the outcome that you help them achieve. And one of the first things that I do with a new SDX Bert author is determine the perfect topic for their book. So you may be thinking, can I make money from selling my book? Well, while you're asked, the expert lead magnet book will certainly be valuable enough to put a price tag on itself. It would be extremely shortsighted to make that your strategy for generating revenue from your book. This is very important to keep in mind. The ask the expert lead magnet system is not about creating a book for you to sell. It's about creating a book that sells you. One of the most valuable aspects of an ask the expert lead magnet book is that it's so easy and affordable to give away. That's right. Give it away. The expert positioning the prequalified leads, the branding opportunities and the referrals created by giving your books away will produce far more income, uh, and produce it a lot faster than any royalties that, uh, you might collect from trying to sell copies. Think of your, ask the expert lead magnet book as the ultimate business card. But unlike regular business cards and flyers or brochures that generally end up in the trash, your book will have a much higher perceived value, especially when there's a price tag right there on the cover. Your Ultima business card is going to be easy to give away and your customers are also more likely to put a small book in their purse or their laptop bag to read or to give to a friend that could benefit from the information. And besides being easier and more profitable, giving your book away is a lot more fun as well. And the size of your essay expert lead magnet books make them extremely affordable and easy to keep several copies on you at all times to hand out when needed. So how can my book generate referrals? Well, a customer selling you to other customers or word of mouth marketing is the most powerful promotion of all. One who, which no advertising can replace a book enables that word of mouth better than almost any other marketing. And keep in mind that to ask the expert lead magnet book, it isn't meant to make the sale for you, right? It's meant to be the handshake and the start of a conversation that leads to an opportunity for the sales process to happen, right? If your book provides valuable, easy to understand information, then you've made your terms, phrases and ideas, easy for people to share with others. They'll want to talk about your book at a cocktail party or networking event or to anyone they know who has the problem that your book solves. Why? Because it makes them look better, and that's how word of mouth marketing works. So how can I use my book to get more exposure for my business? Well, thanks to celebrity entrepreneurs like Dave Ramsey, dr Oz, Lori Greiner, and many others. Having a book not only positioned you as the subject matter expert, it can even put you in the category of celebrity for your professional niche in the mind of your potential customers, even if they never read your book. That's just how powerful having your own book can be. You know, marketing legend Dan Kennedy said, the simple truth is if you aren't deliberately, systematically, methodically or rapidly and dramatically establishing yourself as a celebrity at least to your clientele and target market and you're asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurable asset, your book can open doors to getting booked to speak as a subject matter expert in your field. If you don't have much experience speaking, start with contacting local meetups, networking events, a chamber of commerce and trade shows that would be interested in your topic and offer to speak for free. Organizers of these events are always looking for guest speakers and having an expert author is an easy choice, especially if they have a book to give away to attendees. Being an author also makes it easier for reporters and journalists to interview and quote you in their stories, especially local news reporters. They're always looking for sources and subject matter experts. You can send them a copy of your book and let them know that you're available if they ever need a common or a quote from a subject matter expert on your topic. Radio show and podcast hosts love having authors as guests because it makes them look good, you know, please welcome author of once again, the credibility that comes with being the author of a book instantly identifies you as a subject matter expert on your topic and in turn makes you an attractive guests for many hosts. So how much does it cost to write and publish a book? Well, for a traditional business book, you would either need to hire a ghost writer or plan to spend a hundred to 200 hours on the writing process. And that's just for the writing, right? You still have the expense of editing, formatting, cover design, uh, setting up publishing. Now this can easily add up to 15 to $30,000. And that's before you even print your first copy to give away. Now let's compare that to an Asti expert lead magnet book, right? It's based on your recorded conversation. So there's no writing required. The whole process only takes about three to five hours of your time. And my team manages the entire project. Everything is handled in one place. So you don't have to spend your time trying to find service providers or manage the complicated process, uh, yourself. All right, my team handles the book creation, uh, the editing, the formatting, the cover design, the publishing services, and we also provide you with the first hundred copies of your book for a very affordable flat fee of $2,500. And you can also order additional copies for three to $3 and 50 cents each. You know, most business owners are shocked at how small the investment is versus the return. In fact, most only need to generate a few clients to completely cover the cost because once your book is complete, you can put it to work by starting that same conversation with dozens, hundreds, and even thousands of prospects in your behalf. And because this is a marketing expense for your business, it's tax deductible. Now, here's a little disclaimer. Uh, I'm not a CPA and this is not tax advice. So definitely check with your tax professional, but I'm pretty certain that they will agree. Now I know a lot of your thinking right now, so how does this book creation process actually work? Why use a proven five step process? That quickly moves from our first interview session to getting your first box of books to hand out to prospects in about eight weeks. So step one of the book creation process begins with a 30 to 60 minute phone call where we're going to gather information about you and your business. We'll define the target reader and the topic for your book based on the specific type of customer you help, the biggest fears, myths, misconceptions and mistakes they commonly face and the solution that you provide. We'll also go over book cover options and information that will be needed for your about the author page in your book. After the call, based on our conversation, I'll put together a list of the most common questions on your prospect's mind and I'll send you the questions along with some notes and possible bullet points that we can address and you're free to adjust or add to the list if there are specific questions that you would like to address in your book. Now for step two, we'll schedule a low stress 60 minute recorded conversation. Uh, this is where I'm going to guide you through addressing the topic and the questions that we put together from step one. Uh, and I'll be asking these questions from the voice of your prospect. So you'll just speak to be speaking to me just as view. We're doing, uh, an actual consultation, uh, with a perspective customer. Again, it's really about just being the educator and advocate for that prospect and addressing their concerns. Now step three, this is where I take over the most tedious steps of the content creation process for you. A, our recorded conversation will be transcribed and that transcript of our conversation will be edited for clarity and readability. Uh, you'll get a digital proof of your book cover and an editable copy of your manuscript. And as you read through the manuscript, you can reword anything you want or you can approve it as is. So for step four, once the final edits are made, you'll receive a physical copy of your book in the mail and we can make sure that there's no final adjustments or edits that need to be made. And then you can give your final approval and the book is ready to print for step five. Once. Now for step two, we'll schedule a low stress 60 minute recorded conversation. Uh, this is where I'm going to guide you through addressing the topic and the questions that we put together from step one. Uh, and I'll be asking these questions from the voice of your prospect. So you'll just speak to be speaking to me just as view. We're doing, uh, an actual consultation, uh, with a perspective customer. Again, it's really about just being the educator and advocate for that prospect and addressing their concerns. Now step three, this is where I take over the most tedious steps of the content creation process for you. A, our recorded conversation will be transcribed and that transcript of our conversation will be edited for clarity and readability. Uh, you'll get a digital proof of your book cover and an editable copy of your manuscript. And as you read through the manuscript, you can reword anything you want or you can approve it as is. So for step four, once the final edits are made, you'll receive a physical copy of your book in the mail and we can make sure that there's no final adjustments or edits that need to be made. And then you can give your final approval and the book is ready to print for step five. Once.


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